JournalNotes
Studio note · August 2026
Why I never start from a template
Motion study · July 2026
Scroll as composition: motion that earns its place
Strategy · July 2026
The visibility gap: what shows when your market searches you
Strategy · June 2026
Reading a brand before you design it
Build note · June 2026
Design systems that let a site grow
Design note · May 2026
Letting the work bring the color

Brands and the websites that carry them, composed by hand for businesses that want to be remembered.

All work
Brello

Wealth platform

Brello runs the back office for independent wealth advisory firms: reporting, reconciliation and the mandate review that used to eat a quarter. I built the identity, the website and the interface language it all speaks in.

The Brello website open on a desktop display in a bright room, showing the headline about independence and the back office.
A lit Brello billboard on a concrete building at dusk, its violet and indigo panels carrying the canopy mark.
A conference stage with the Brello event artwork filling the screen behind it, reading Your Book Live with the date and the canopy mark.

In their words

The nicest thing a client ever told me was about something I said no to.

They talked me out of it.

I asked for a gradient on the logo. I got a short explanation of why not, and I've since repeated that explanation to two other people as if I came up with it.
Osmon Djumagulov, founder and CEO of Brello, photographed against the glass facade of an office building.
Osmon DjumagulovFounder and CEO, Brello
The Studio

The brand, the website and the AI inside it, all out of one studio.

Most companies buy those three from three different places, then spend months getting them to agree with each other. Built together, they start out that way.

Start a projectAbout the studio
The Studio

The brand, the website and the AI inside it, all out of one studio.

Most companies buy those three from three different places, then spend months getting them to agree with each other. Built together, they start out that way.

Start a projectAbout the studio
The Bragi 48-sheet: NOTHING on the left of a lit cobalt gap, FALLS THROUGH on its right, with the Bragi mark and bragistudio.com along the top.
Pedro Llonch, founder of Bragi, photographed against a pale wall.
Pedro LlonchFounder, CEO